Introduction

The Book Marketing Specialist drives readership, author visibility, and community excitement for GYSJ's published books across STEM, Fiction, and Humanities. Working after books are published, this specialist designs viral campaigns, coordinates virtual book launches, partners with youth reading communities, and spotlights our authors globally.

Your role and responsibilities

• Develops and executes dynamic promotional campaigns for published books across the STEM, Fiction, and Humanities desks • Creates engaging digital content: author Q&A spotlights, book trailers, teaser quotes, reading guides, and social media campaigns • Connects with high school libraries, reading clubs, university societies, and youth literary communities to expand readership • Organizes virtual book launch events, author webinars, and reading challenges • Tracks book readership metrics, download analytics, and campaign reach, continuously improving marketing strategies

Minimum Requirements

• Passion for youth literature, science communication, creative storytelling, and digital marketing • Experience in digital marketing, social media content creation, or community promotion • Strong creative writing and persuasive communication skills • Ability to commit 3–5 hours per week

Preferred Qualifications

• Experience with book marketing (BookTok, Bookstagram, Goodreads, literary blogs) • Familiarity with graphic design tools (Canva/Adobe) and short-form video creation (Reels, TikTok) • Background in student journalism, publicity, or campus organization marketing

Required Technical and Professional Expertise

Book marketing, campaign strategy, author promotion, digital community outreach, readership growth.

Job Title Book Marketing Specialist

Job ID GYSJ-BK-MKT-01

Location Remote

Work arrangement Remote

Area of work Marketing Department

Position Book Marketing Specialist

Book Marketing Specialist

Introduction

Your role and responsibilities

Minimum Requirements

Preferred Qualifications

Required Technical and Professional Expertise

GYSJ Recruitment Team